Revolutionizing Smart Phone Customization: Google’s Project Ara

One of Google’s newest smart phone projects, currently being developed by the Advanced Technology and Projects (ATAP) of Google, seeks to revolutionize the way people are able to customize their smart phones.  Project Ara will attempt to revolutionize the structural and hardware side of smart phones.  The goal is to create a modular smart phone.

The idea of a modular smart phone is a phone with interchangeable modules.  The phone will consist of a metal “backbone” that contains slots for these modules.  These modules can contain a number of different hardware components, such as a processor, RAM, a battery, power jack, or display.  The plan is to also develop a number of other features such as speakers, extra storage space, cameras, credit card readers, etc.  The different possibilities for these modules will increase as long as there are developers to come up with new ideas for them.  The purpose of Project Ara is user customization.

Some other factors that Google is looking at with Project Ara is cost and longevity, and are hoping to change the market in these regards.  For cost purposes, Google is planning to have a “grey phone”, which consists of just a screen, processor, and WiFi module.  The idea is that this basic phone will be much cheaper then the typical smart phone, and allows the user to add more and more features over the course of time, when the money is available.  In terms of longevity, Project Ara phones will be made to last several years, where most smart phones will only last 1 or 2 years.

Google’s Project Ara is looking to revolutionize the smart phone industry with it’s reduced cost, increased longevity, and endless customization.  ATAP has already begun offering a development kit, for anyone who wants to develop modules for use on the phone, making the possibilities nearly endless.