Facebook’s Mobile App Install Ads

Ever wonder how you are going to advertise your app? Well, Facebook provides a very convenient service to do just that!
It’s called mobile app install ads and is actually very easy to use.

First go to https://www.facebook.com/business/ads_create_tool and click on the Create an Ad button in the top right corner.

Then paste the URL of your app in the Google Play Store.

This will bring you to the page where you can customize your ads. Here you can:

  • Upload photos and provide text to go along with your ad.
  • Choose your target audience with a variety of different categories such as platform, age, gender, location, etc.
  • Place a bid on how much you want to pay each time someone clicks your ad (The greater the bid the more likely your target audience will see your ad ) or for every 1000 ad views
  • Set up either a daily or lifetime budget for your ad
  • Once you submit your ad it will show up on your target audience’s news feed along with an install button that bring them directly to your App download page!